The apple increases strength of promotion Apple Pay in China, begin to offer dozen fold an activity

According to report of AppleInsider of website of news of American science and technology, this week at the beginning, the apple paid to combine a few shopkeeper, commercial bank in China, to consumer use apple pays bought goods to offer dozen fold. A few discounts are as high as 5 to fold even.

The apple pays when entering Chinese market, ceng Xi looks and pay treasure, small letter to pay to make the market together 3 sufficient tripartite balance of forces person, but reality makes an apple very disappointed, chinese mobile phone paid the market to form double oligopoly structure. Nevertheless the apple pays and not reconciled to desertions Chinese market, began to offer a few days ago dozen fold wait for promotion measure.

According to the report, zhou Yiqi moves dozen folded a plan to enclothe 28 shopkeeper and partner, include chain of 7-Eleven convenience store, burger king chain, star among them Buck, surely win the guest is waited a moment. Offer dozen fold also included network shopkeeper and service business, for instance Beijing east store, rub do obeisance to bicycle, online journey serves business to carry Cheng to wait.

The commercial bank also rolled out a few measure, if use an apple to pay the credit card that binds oneself to undertake disbursement, the integral that the user obtains will raise 50 times. The promotive measure that additionally the commercial bank provides, do not be confined to afore-mentioned these shopkeeper.

Move in China (small gain) pay the market, pay treasure and small letter to pay intense contention the market, at present already basic forestall the market, data of tripartite orgnaization shows, paid treasure to hold the market share of 53.7% at present, small letter pays held the market share of 39.5% , leave other the development space that pays a service dealer already very finite.

Pay treasure and small letter dominant market, because activity of large-scale allowance sales promotion had in the past,be, the user shops in supermarket advantage inn, can obtain random discount, small letter raises refund to once rolled out the activity of weekly and fixed allowance. When two companies undertake large-scale allowance plans, the apple pays not to have materiality movement in Chinese market, shift pays the market and have no thorough knowledge to China apparently, bring about market share to cannot promote effectively.

According to the report, in domestic commercial bank, the measure of credit card user that registers an apple to pay is occupied than very pitiful. The apple pays to basically did not gain the ground of base oneself upon in China.

Paying treasure and small letter paying what use in Chinese market is to sweep a code to pay, this kind of terms of payment is more convenient, business door also need not buy the gathering equipment that supports NFC technically, need to stick only give a piece to pay 2 dimension code paster. The ave lane that is in China is market even, the disbursement that can see two companies 2 dimension code. As contrast, the trade that counts rarely only door with consumptive place, supportive apple pays.

In market of European United States, the performance that the apple pays is flatter also. The intermediary outside occupying is analysed, euramerican developed country had entered credit card society in the past, brush card to pay very convenient, look in them, the mobile phone pays no more than to bind credit card namely in deciding a mobile phone, pay experience and past and do not have apparent promotion, because this was not necessary,go increasing to bind the trouble that decides credit card together.

In Chinese market, the experience of the consumption that brush card in the past is worse, for instance use deposit card pays, the user still needs to input a password before settle accounts team, sign on small bill, under photograph comparing, with mobile phone scanning 2 dimension are piled up great increased user experience.

Because be behaved in American market not beautiful, the apple pays in the past internationalization was started a few years in time, had entered the whole world ten countries and area.

It is reported, before China, the apple pays to once also was in the United States los angeles and other places, combine a few businessmen to roll out consumer to make the step that loses subsidy, encourage their use apple to pay. Chinese shift pays to be in banner mode in the whole world, and pay treasure and small letter already race to control majority market, this apple pays the allowance that is in China the activity, whether can help its increase market share, still remain to observe