Watch TV

Some closer year come, traditional TV is in from beginning to end glide trend, audience prediction of a person's luck in a given year, close inspect glide, industry public figure constant its end the user billabong at new media, but TV person should undertake thinking over to TV content itself more. If traditional TV is managed well, still have huge market, whole syncretic approves resource of channel of high grade ground, can become transmit platform without the ground that seams a link.

Civil | Breakthrough sale

Origin: Useful ability is kingcraft

Traditional TV is not now what everybody sees so can't bear biff, not was to had arrived more dead end, be shown at present come all sorts of can'ting bear, the source that its create still depends on -- we never had done it.

Channel of 253 provincial grounds of countrywide, those who inspect portion to exceed 10 to nod close in place, the whole nation just 8, evening rectifies what channel viewing rate nods above in 5 to have two only, of 3 dot above have 6 only, a dot above has 15 only, everybody, such expression, can you say to had been done?

Really, these 15 viewing rate nod the provincial ground channel of above in 1, rise in economy period, relied on its to achieve high speed growth in the consequence that visits an area, basic the income that is a 100 million above, the only channel that two achieved 7 100 million above is achieved close, have a level that reachs 1 billion yuan even, this kind of huge profit, make these provincial channel is content with the current situation, feel already very good.

And the respect that innovates in the program, receive inspected promotion to go up to think way without who again, once appear audience prediction of a person's luck in a given year, close inspect glide, with respect to the share that sees only, not know what to do when, all problems the user billabong that end is new media, actually, this also really billabong the attention of the audience, but, dare stand to carry without the person duty --Why is the audience met billabong, the problem that does not have content itself?

So return somebody to also can ask: You are not to say Pearl River channel is very arrogant, qi Lu channel is very arrogant, why do they also glide, close inspect basic stability but achieve close to also glide? Be, this needs you to go for ask a product, why they abandoned traditional TV put in, very much main business is in one's early years region market is hit go all out, through development of economic high speed and primitive accumulation, these main businesses turned the whole nation into the enterprise, is the layout of the product countrywide layout?

They won't because of some two channel are pretty good, change media to run grail easily, so, of whole glide won't appear one branch alone beautiful situation.

This reminds us conversely -- the organization that must have whole industry is carried together brace up whole industry grows, the likelihood of pay attention to one's own moral uplift without thought of others had been done not have, This is the next big wind gap of wide report media: Who to see can rectify syncretic to approve resource of channel of high grade ground namely, become transmit platform without the ground that seams a link.

Had turned round for urban ground channel, the whole nation 671 big in city, get rid of 4 municipalities directly under the Central Government are put in provincial inside said, do not discuss range in this, in 557 towns that leave, prefectural class city 374, ground level city and deputy provincial town 293, ground level city and prefectural class city are general at least 4 channel, deputy provincial town has 7 channel at least commonly.

We does not say how many lawful call sign, of how many illegimate cry out in distress, Add in toward little in say to have 2300 channel at least(city of partial county class has 2 channel only) , we still do not have computational whole nation stage of class of 1470 many counties, if increase this share again, that can be a huge number.

Video of cable of county of so much city, inside the district with old hand, receive the only channel that inspects portion to exceed 10 to nod to have 21 only, a lot of places are full stage many channel add in total share still is less than 10 to nod, such content achievement, using a modern word is: Traditional TV, no less than slipping providential hard look.

Accordingly, traditional TV catholicity glides, it is exterior phenomenon only, content still is not done well on root, Whole industry is diffusing nearsightedness behavior and short-term creed, chief inspector works well to be promoted, dry bad communication went, treat channel as without who a platform is managed well.

Now, although you thought of,also be force hard, Because channel regards transmission as the action of channel,be in by technical disintegrate, this ability is the issue that needs traditional TV to think well now.

The outlet still is some, look have director and chief inspector to come out to enter.

The first, Need strong content to prop up, with the product need explodes paragraph, in the whole people transmission times did not explode paragraph with respect to blind lane, this explodes a content product that sees a gender surely namely;

The 2nd, Want compose to build platform namely, channel is not platform, need becomes a piece of platform that has resource conformity value, there just is modes of life and relation to their environment on platform;

The 3rd, need industry, prop up without the industry, rely on a tradition to make a way again, do good content to carry ad next this way has gone smaller more, because the product does not need so much simple advertisement, the advertisement with simple besides also is the mode of terminal sales promotion that the product needs no longer, the product needs terminal to have experience value, can hit the target directly the demand of the user.

The article represents author individual point of view only

The welcome pays close attention to " watch TV " !

Information of original and deepness industry fluoroscopy, objective comment, new inside story

Operation of senior media person does industry of wide cable industry, entertainment

Watch TV, should do namely have quality and style, have industry of content of thought, prescient from media.