美间「设计不止36计」营销活动是美间首次尝试推广创意营销的任务型活动来盘活全量用户，活动中巧妙的将每一计策与美间的核心产品功能做了结合，再以任务的形式引导用户参与活动，为了增加活动的趣味性，活动当中还出现了彩蛋任务和副本任务，这不仅丰满了活动，也可以让用户在一个活动中体会到不同的类型，美间官方希望通过这次活动，更好的了解用户对不同的活动形式的偏爱度，为后续做活动奠定基础。本文详解了这次活动的设计思路和设计过程。 MEIJIAN「Design 36 tricks」is MEIJIAN for the first time, I tried to promote creative marketing task-based activities to revitalize all users. In the activity, each strategy was cleverly combined with the core product functions of Midea, and then guided users to participate in the activities in the form of tasks. In order to increase the fun of the activities, Easter egg tasks and copy tasks also appeared in the activity, which not only enriched the activities, but also allowed users to experience different types in one activity. Through this activity, Midea officials hope to better understand the user' preference for different forms of activities and lay the foundation for subsequent activities. 更多内容请关注公众号「群核科技用户体验设计」，一起交流讨论设计~往期热文精选 【特别推荐】「精选32篇」酷家乐UED年度文章回顾【视觉类：UI/创意】成长激励体系-徽章墙视觉优化群核全平台设计系统解决方案「设计新智造 」品牌设计全解析 【交互类】User Onboarding：引导弹窗的管理与提效 Web端工具如何设计「保存」 以房产业务为例分享SaaS业务设计心路【用研类】基于JTBD方法论的学习思考 量化用户研究：可用性测试用户规模测算: 为用户增长设立目标