谷歌计划分拆重组广告业务以对抗美国反垄断诉讼 7月9日,消息人士称,为了避开广告业务可能面临的反垄断诉讼,谷歌向美国司法部提交了一个方案:分拆广告拍卖和出售自家网站广告的业务,但它们仍然归属于母公司 Alphabet。但有分析师称美政府不会接受这一方案。新冠以来,亚马逊美国Prime会员数量增长首次停滞市场调研机构CIRP(Consumer Intelligence Research Partners)报告称,截至6月30日,亚马逊在美国拥有约1.72亿Prime会员,与6个月前相同。据今年3月CIRP报告,由于新冠疫情期间在线购物的显著增加,2020年和2021年,亚马逊的Prime会员每年新增大约3000万用户,同时会员续费率也在提高,两年后的续订率高达98%。亚马逊美国今年2月将年费Prime会员的价格从119美元提高到139美元,月费会员的价格从12.99美元提高到14.99美元。去哪儿:京郊住宿消费券上线后一小时,平台京郊酒店搜索量环比前一时段增长21倍7月10日起,北京市文化和旅游局总额不超过3000万的京郊住宿消费券正式在去哪儿旅行App和官方小程序发放。据去哪儿方面介绍,京郊住宿消费券上线后的第一小时,去哪儿旅行App平台京郊酒店搜索量环比前一时段增长21倍;密云区的预订量环比前一时段增长8倍,昌平区的预订量增长7倍,通州区的预订量增长9倍。在京郊消费券的带动下,北京京郊密云古北水镇、昌平十三陵景区、通州环球影城度假区等商圈酒店搜索量增长最快。快手官宣:7月18日周杰伦独家直播7月10日消息,快手官方微博发文,7月18日周杰伦独家直播。快手方面称:许愿池上线5天,有超百万人在快手许愿周同学开直播,既然如此,那就让官方满足你们的心愿吧。在快手搜索“周杰伦”可预约直播。3
品牌案例
乐堡啤酒广告:远在他乡的啤酒,竟能一分钟送到你面前!夏日啤酒消费旺季来临,丹麦啤酒品牌Tuborg(乐堡啤酒)推出一则品牌广告片《It's not the same without you》。短片中,三个参加音乐会的人发起了一罐啤酒传递,通过不同场景的人持续接力,仅一分钟时间,啤酒如愿传到一位远在他方的朋友手中,他们透过视频聊天举杯共饮。Tuborg希望通过这则传递短片,呼吁大家多与亲朋好友分享生活美好。4
马斯克试图结束推特交易Elon Musk said he’s terminating his $44 billion agreement to acquire Twitter Inc. and take it private, saying the company has made “misleading representations” over the number of spam bots on the service.Twitter hasn’t “complied with its contractual obligations” to provide information about how to assess how prevalent the bots are on the social medial service,” Musk said Fridayin a letter to Twitter as part of a regulatory filing.谷歌的主题 API 选择较小的出版商“The Sell Sider” is a column written by the sell side of the digital media community.Google recently began testing Topics API, the latest part of its Chrome Privacy Sandbox. It enables Chrome to determine a handful of topics, like “Fitness” or “Travel & Transportation,” that represent a user’s interests based on their browsing history. But unlike a third-party cookie, topics do not identify the user.On the one hand, Topics API is a significant improvement over FLoC, the former Privacy Sandbox proposal for ad targeting. But that’s a limited gain on privacy for a poor trade-off in terms of utility and competition issues. For one thing, FLoC had 33,000 topics to choose from, while the Topics API has only 350.更多内容,欢迎关注