一、原文呈现(2013年考研英语一Text 2第五段)
Advertisers are horrified .Human nature being what it is,most people stick with defaultsettings.Fewswitch DNT on now,but if tracking isoff it will stayoff.BobLiodice,the
chief executive of the Association of National Advertisers,says
consumers will be worse off if the industry cannot collect information
about theirpreferences.Peoplewillnot get fewer ads,he says.“They’ll get less meaningful,less targeted ads.”
二、重点词汇
1、stick with继续做,坚持
2、preference偏爱,优先权
三、句子解析
第一句
Advertisers are horrified.
简单句直译:
广告商感到非常害怕。
第二句:
Human nature being what it is,
人类本性如此,
most people stick with default settings.
很多人会一直保持默认设置。
第三句:
Few switch DNT on now,
很少人打开不允许追踪选项,
but if tracking is off it will stay off.
但是如果追踪器是关闭的,它就会一直保持禁止状态。
第四句:
Bob Liodice,the chief executive of the Association of National Advertisers,
Bob Liodice,国家广告商协会的首席执行官,
says consumers will be worse off
说消费者的情况将会变得更糟糕
if the industry cannot collect information about their preferences.
如果广告商不能收集消费者的偏爱信息。
全句翻译:
Bob Liodice,国家广告商协会的首席执行官,说,如果广告商不能收集消费者的偏爱信息,消费者的情况将会变得更糟糕。
第五句:
People will not get fewer ads,he says.
他说,人们并不会得到更少的广告。
第六句:
“They’ll get less meaningful,less targeted ads.”
“他们将会得到毫无意义的,缺乏目标的广告。”
四、答案解析
28. Bob Liodice holds that setting DNT as a default()
Bob Liodice认为将不允许追踪设置为默认值()
[A] many cut the number of junk ads
可以较少垃圾广告的数量
[B] fails to affect the ad industry
对广告业的影响失败了
[C] will not benefit consumers
没有让消费者受益(正确)
[D] goes against human nature
与人类本性相违背