微盟：背靠腾讯，深耕企业级SaaS领域

两大核心业务(商家解决方案和数字解决方案)；广告（精准营销）：商家解决方案主要收入来源；线下SaaS：以智慧零售+智慧餐饮为核心，最重要看点；电商SaaS：小程序全渠道解决方案，订阅解决方案重要收入来源；微商城 v.s 智慧零售——对接不同需求商户

Weimob: backed by Tencent, pursuing extensive development in enterprise-level SaaS

Two key businesses: merchant solutions and digital solutions

•Merchant solutions

–Advertising (precision marketing) is the main source of income

–Micro malls vs smart retail: meeting the needs of a variety of merchants

•Digital solutions

–Offline SaaS: focus on smart retail and smart catering

–Ecommerce SaaS: mini-programs, omnichannel and subscription solutions are the main sources of income.

行业：行业竞争激烈，垂直企业不断入局

线下：线下零售增速放缓，亟需新增长点；根据国家统计局公开数据显示，过去的十年里，全国商品零售总额持续增长，但增速逐渐放缓；

线上：公域流量“越来越贵”-公域流量获客成本高企，营销效果受限；平台销售费用支出高企；直播带货的兴起亦未能逆转销售费用居高不下的趋势，公域电商的生意“越来越难做”。

构建私域成品牌营销共识-品牌私域运营流量价值凸显；微盟研究院问卷调查显示，微信成超九成品牌构建私域首选。微盟自有数据显示，品牌获取公域流量后，通过微信生态私域运营，广告投放ROI实现显著提升，分别在15天提升25%，30天提升47%，以及60天提升67%。

Industry: fierce competition and vertical market players continue to enter the business

Offline: growth rates are slowing in offline retail and the industry urgently needs new growth drivers. China’s retail sales of goods have trended up over the past 10 years but at gradually slowing rates, according to publicly available data by the National Bureau of Statistics.

Online:

Public domain business

•User traffic cost is getting “more and more prohibitive” as high customer acquisition costs limit marketing effectiveness.

•High platform sales expenses.

•The rise of livestream ecommerce has not reversed the high sales cost trend, pressuring profits in the “increasingly difficult” business of public domain ecommerce.

Private domain business

•Building a consensus around brand marketing highlights the value of private domain brand operations’ user traffic.

•Weimob Research Institute’s survey findings reveal that WeChat is the first choice for over 90% of brands to build private domains. 

•After acquiring public domain traffic, brands’ private domain operations on the WeChat ecosystem showed advertising ROI increases of 25% in 15 days, 47% in 30 days and 67% in 60 days, according to Weimob data.

成长逻辑：微盟如何破局？

成长空间之一：大客化战略—高客单、高留存、高增购。相比中小商家，大客户经营稳定、付费意愿强、续签率高、LTC/CAC更优，能够为微盟带来稳定的业绩增长。2020年12月份，微盟推出TSO全链路营销增长解决方案战略，帮助企业构建数字化营销、数字化系统、数字化运营三大能力。

成长空间之二：生态化战略三维同步推进；流量生态-不断拓展流量渠道，加速推进在不同行业、不同场景中的渗透。除腾讯系，微盟还和抖音、快手、小红书等流量平台对接。开发者生态—依托微盟云打造技术中台，通过微盟云平台，ISV可基于微盟的核心SaaS开放能力和扩展能力进行融合或通过微盟云平台进行二开，通过生态聚合、协同、赋能驱动商家和ISV实现双赢。投资生态—产业投资创造长期价值，微盟将通过公司直投、兼并收购、产业基金等方式拓展业务边界。

Growth catalysts: what are the ways by which Weimob can achieve breakthroughs?

Customer growth strategies

•Large-customer strategy

–Large customer orders, high retention and large purchases. 

–Relative to SMEs, large customers have more stable operations, higher willingness to pay, higher renewal rates and better LTC/CAC, which stabilize performance growth for Weimob. 

•TSO full-chain marketing growth strategy

–Weimob launched this initiative in December 2020 to help companies build three major capabilities: digital marketing, digital systems and digital operations.

Multi-spectrum synchronous ecosystem strategies

•User traffic ecosystem: expand traffic channels and accelerate penetration across different industries and scenarios. In addition to Tencent, Weimob collaborates with platforms such as Douyin (TikTok), Kuaishou and Xiaohongshu. 

•Developer ecosystem: building a technology platform via Weimob Cloud, which allows ISVs to integrate based on Weimob’s key SaaS open capabilities and expansion capabilities, or conduct secondary development through Weimob’s Cloud platform. Through ecosystem aggregation, collaboration and empowerment, merchants and ISVs mutually benefit. 

•Investment ecosystem: industrial investment creates long-term value. Weimob wants to expand its business boundaries through direct investments, M&A or industrial funding.